Value 

 How much do we pay for a cup of ice blended from Starbucks? Coffee bean or any cafe that mushrooming everywhere? Rm13-rm18 I would say. We are quite accustomed to paying for that.

 I know some don’t have it regularly, but it’s kinda norm to see most people even teenager indulging in this….
So why is it when I told people a packet of Izumio is around that  price and people get chocked?

The product may appear expensive at the start (certainly for me too it was!!!) but when you consider that just a few packets of the water can bring a coma patient out of coma, you will value it much more if it was your loved one in coma…..

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